The FruitFast Advantage
Great fruit.
Carefully handled.
Made for your daily ritual.
You put thought into what you bring into your home. We put that same care into our fruit: simple ingredients, concentrated flavor, and thoughtful handling from bottling to shipment.
Start with our signature Montmorency–Morello tart cherry blend, or find your favorite in our wider concentrate collection.
Fruit quality comes first
Two tart cherries.
One distinctive blend.
Our 32 oz Tart Cherry Concentrate brings together Montmorency and Morello tart cherries. The result is a bold, sweet-tart concentrate that gives your daily drink its unmistakable cherry character.
Two varieties does not mean a long ingredient list. It is still 100% tart cherry juice concentrate—without added sweeteners, filler juices, or added preservatives.
Pour it into sparkling water, blend it into a smoothie, or make it the cherry base of your favorite evening mocktail. You choose the flavor strength and the ritual.
- Montmorency + Morello
- No added sweeteners
- No filler juices
The care behind the concentrate
Cold-filled. Not hot-filled by us.
Our 32 oz tart cherry concentrate is flash pasteurized upstream, before it reaches our bottling process. At FruitFast, we do not reheat it for bottling. We cold-fill it and keep the finished bottles refrigerated until shipment.
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Flash pasteurized upstream
The concentrate has already been pasteurized before we fill it. Cold-filled does not mean raw or unpasteurized.
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Filled without reheating
We fill cold and nitrogen flush before sealing to reduce oxygen in the bottle headspace. Our bottles are BPA-free PET #1.
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Refrigerated until shipment
We bottle in ongoing production runs and keep our finished tart cherry concentrate refrigerated, rather than storing it as a room-temperature, shelf-stable product.
Cold storage before shipping. Simple care when it arrives. Our 32 oz tart cherry concentrate ships without cold packs during normal transit. Refrigerate or freeze it after arrival. Read our storage guide →
The process above describes our 32 oz tart cherry concentrate. Ingredients, concentration, processing, and storage directions can differ across products; each product page and label provide the details.
Our 2019 anthocyanin comparison
A result worth sharing.
A date worth keeping.
In the comparative laboratory testing we commissioned in 2019, the FruitFast tart cherry concentrate sample measured 47 mg of anthocyanins per ounce, compared with 2.2–4.1 mg per ounce in the three other products sampled.
- FruitFast sample · 2019
- 47 mgAnthocyanins per ounce
- Other three samples · 2019
- 2.2–4.1 mgAnthocyanins per ounce
Comparative laboratory testing is costly, and we have not repeated this comparison since 2019 because of the expense.
These company-reported results describe the samples tested in 2019, not guaranteed values for current bottles or current competitor products. The comparison measured anthocyanins, not health benefits, and does not establish why the samples differed.
Make it fit your day
Your routine. Your choice.
Some customers love a daily cherry drink. Others prefer softgels. Some use both at different times. Everyone’s preferences, routines, and individual experiences are different—that’s why we offer options.
For the daily ritual
Tart cherry juice concentrate
Enjoy real cherry flavor in water, smoothies, yogurt, or a Sleepy Girl Mocktail-inspired drink. Mix to your taste, following the directions for your bottle.
For grab-and-go convenience
CherryFlex softgels
Prefer to skip the mixing? CherryFlex offers a portable softgel format for home or travel. Explore the ingredients and serving directions to choose what suits your routine.
No drink to prepare. No flavor to work around.
Make your routine easier—and save. Choose an eligible subscription for 10% off your first subscription order and 5% off recurring orders. Review the price and delivery schedule on the product page before subscribing.
Family owned since 1945 · Northern Michigan
Real people behind your bottle.
FruitFast is part of Brownwood Acres Foods, Inc., a fifth-generation family business with roots in Northern Michigan. Working with fruit is our business—and helping you choose and use it is part of the service.
We monitor concentration and track product lots. When you have a question about a bottle, an order, or a daily routine, you can talk to our team directly.
Your first bottle. Our promise.
Start with one bottle.
Try it with confidence.
Not the right fit? Contact us within 90 days of purchase and return the unused portion of your eligible first bottle. After we receive and review the return, we refund the bottle’s purchase price and the original standard shipping charge you paid.
One eligible trial bottle per customer. Direct FruitFast purchases only; bulk excluded. Expedited/air shipping charges and return postage are not refunded. Return of the unused portion is required.
A few things worth knowing.
Does no added sweetener mean sugar-free?
No. Our tart cherry concentrate contains the fruit’s naturally occurring sugars. Check the product’s Nutrition Facts for the serving you plan to use.
Why use concentrate instead of ready-to-drink juice?
You control the final strength, prepare only what you need, and can use the same bottle in drinks and food. Dilution ratios and servings differ by product; follow your bottle’s directions rather than a universal mixing rule.
Will my concentrate arrive cold?
Not necessarily. Our 32 oz tart cherry concentrate is refrigerated until shipment, but it is not sent as a refrigerated delivery. It ships without cold packs for normal transit. Refrigerate or freeze after arrival and follow the label. See storage guidance.
Does every bottle contain the amount measured in 2019?
The 47 mg-per-ounce figure is a historical result for the FruitFast sample tested in 2019, not a guaranteed current-bottle specification. We have not repeated that comparison because of the cost.
Where can I learn about tart cherry and wellness?
Explore our exercise and muscle recovery guide, tart cherry and sleep research, and Fruit & Health library. These resources explain the findings behind common questions about tart cherry and daily health routines.
Start with cherry. Explore more fruit.
Find your FruitFast favorite.
Discover Wild Blueberry, Pomegranate, Aronia, and limited-release flavors. Compare each product’s ingredients, concentration, and directions to find the right bottle for your kitchen.
Buying for a business? Explore wholesale and bulk options.