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About Our PasteOur Journey Began in 1945
What started as a humble roadside market selling honey and produce from our family farm evolved over decades into a legacy of fruit innovation. In those early days, we also began producing jarred goods using the region's abundant fruit—most notably cherries—which set the stage for everything that followed.
As awareness of the health benefits of cherries grew, we discovered that the juice we had long used as a key ingredient was not only delicious but also delivered impressive nutritional benefits. This realization led us to launch our very own line of Fruit Juice Concentrates.
Our breakthrough came quickly. With our innovative processing methods that prioritize natural preservation, we rapidly gained popularity and earned recognition—earning a spot on Inc. Magazine's list of the 500 fastest-growing privately held companies in the U.S. for two consecutive years.
Today, FruitFast Tart Cherry Juice Concentrate is widely recognized as the premium tart cherry concentrate brand in the United States—a testament to our commitment to quality and innovation.
Our Commitment to Quality and Innovation
In 2007, we elevated our production by partnering with CherryFlex, Inc. This collaboration allowed us to implement a chemical-free process that uses low heat and no preservatives—ensuring that the entire fruit, including pulp and skin, is captured in every bottle. This meticulous approach not only retains the natural goodness of the fruit but also results in a product with minimal sugar and calories.
Our journey is also marked by continuous innovation. Today, our expanding product line includes not only CherryFlex but also Blueberry IQ, Liquid Fruits, and Gels—each designed to harness the full potential of fruit. Our research and development efforts ensure that we remain at the forefront of nutraceutical innovation.
For a closer look at our cutting-edge nutraceutical products and the science behind them, please visit our Nutraceutical Products page.
What Sets Us Apart
We are committed to preserving the healthful benefits of whole fruits. Our innovative, chemical-free process, developed in partnership with CherryFlex, Inc., uses low heat and maintains cold storage throughout production. This unique approach captures the complete essence of the fruit—pulp, skin, and all—ensuring a superior product with minimal sugar or calories.
Our Growing Product Line
From our flagship Tart Cherry Juice Concentrate to our expanding range of products including Blueberry IQ, Liquid Fruits, and Gels, we continue to harness the power of nature. Our products are backed by ongoing research and testing, ensuring that we deliver the full potential of fruit to customers worldwide.