Our journey began in 1945
as a small roadside market where we sold honey and produce from our family farm. Over time, we expanded our offerings and started producing jarred goods using the abundant fruit in our region, primarily cherries.
As the world became aware of the health benefits of cherries, we started consuming the juice we had been using as a food ingredient and loved the results.
This led us to launch our own line of Fruit Juice Concentrates, which quickly gained popularity and earned us a spot on Inc. Magazine's list of the 500 fastest growing privately held companies in the United States, two years in a row.
Today, our FruitFast Tart Cherry Juice Concentrate is widely recognized as the premium tart cherry concentrate brand in the United States.
What sets us apart is our commitment to preserving the healthful benefits of Whole Fruits. In 2007, we acquired an ownership interest in CherryFlex, Inc, and since then, we have continued using a chemical-free process with low heat and no preservatives or fillers to capture the goodness of the entire fruit, including the pulp and skin, with almost no sugar or calories. Our offerings now include a growing family of fruit products, including CherryFlex, Blueberry IQ, Liquids Fruits and Gels. Our ongoing research and testing assure that our line of products will continue to deliver the power of fruit to our customers