The FruitFast Advantage: Pure, High-Brix Fruit Juice Concentrates
We are a fifth-generation, family-owned business proudly operating from Michigan’s northwestern lower peninsula—about 30 miles north of Traverse City, the “Cherry Capital of the World.” What began as a simple roadside honey stand in the 1930s has become a long-standing commitment to dark-skinned fruits such as Tart Cherries, Wild Blueberries, Aronia Berries, and more.
Over the decades, we’ve learned that the details matter: how fruit is stored, how it is concentrated, how it is protected from light, heat, and oxygen, and how every lot is tracked from production through shipment. The FruitFast Advantage is the result of countless small decisions all pointing toward the same goal—clean, consistent, fruit-forward juice concentrates made without fillers or added preservatives.
Today, customers around the country use our Tart Cherry Juice Concentrate, Wild Blueberry Concentrate, Aronia Berry Concentrate, Pomegranate Concentrate, and more to mix beverages, enhance recipes, and develop food and beverage products.
Extra Steps for Superior Quality
Many juice concentrates may look similar on a label, but how they are handled from harvest to bottle makes a big difference. Below are some of the key steps that define the FruitFast Advantage.
| Safe Packaging | We use PET 1 (Polyethylene Terephthalate) bottles—lightweight, shatter-resistant, and recyclable. This material provides an effective barrier against moisture and gases to help protect the quality of our concentrates during storage and shipping. |
| No Additives, 100% Juice Concentrates | Our juice concentrates are crafted without fillers or added preservatives—just the fruit itself. This straightforward approach keeps the ingredient list short and lets the fruit speak for itself. Learn how our process helps protect freshness and quality. |
| Nitrogen Flushed | Before sealing, we flush our bottles with nitrogen to displace oxygen inside the container. Reducing oxygen exposure helps limit oxidation and supports the natural taste, aroma, and color of our concentrates over time. |
| Flash Pasteurized | Our flash pasteurization process uses carefully controlled time and temperature to support food safety while preserving the character of the fruit. We monitor Brix (a measure of soluble solids) to maintain consistent concentration from batch to batch—explained further in our Brix Guide. |
| Kept Cold Until Shipped | Our concentrates are stored at low temperatures from production through shipment. Maintaining a cold chain helps preserve flavor, color, and overall product integrity until they reach your home or facility. |
The FruitFast Difference
High Brix, Non-GMO, 100% Juice Concentrates – No Fillers or Preservatives.
What “High Brix” and Pure Juice Concentrates Mean for You
“High Brix” simply means our concentrates are made to a higher, tightly controlled level of soluble solids compared to ordinary juice. That translates into a rich, predictable flavor profile and clear mixing ratios when you add water or incorporate the concentrates into recipes or formulations.
In practical terms, that means:
- Consistent concentration from bottle to bottle.
- Clean ingredient lists on our juice concentrates—just fruit.
- A simple way to add dark-skinned fruits to everyday routines at home or in a production setting.
To get the most from each bottle, our Reconstitution Guide walks through mixing ratios, and our Storage & Handling page explains how to keep your concentrates tasting their best.
Independent Lab Comparison and Ongoing Testing
We rely on both internal checks and outside laboratories to monitor key product attributes—such as Brix, acidity, color, and microbiological safety—so that our concentrates remain consistent over time.
What’s Inside Dark-Skinned Fruits?
At FruitFast, we’re as interested in what’s naturally in the fruit as we are in how it tastes. Dark-skinned fruits such as tart cherries, blueberries, aronia berries, and grapes naturally contain compounds like antioxidants, anthocyanins, resveratrol, and carotenoids, which contribute to their distinctive deep color and other characteristics.
Our educational pages—such as What’s Inside My Fruit—are designed to help you better understand these naturally occurring fruit components and how they’re measured. This information is provided for general education and is not intended to diagnose, treat, cure, or prevent any disease.
Whether you’re mixing a simple glass of cherry juice at home, looking for a reliable ingredient for beverage or food production, or exploring ways to add more fruit to your routine, the FruitFast Advantage comes down to the same core idea: carefully handled fruit, concentrated and bottled with attention to detail.
Ready to explore? Browse our fruit juice concentrates or discover CherryFlex® softgels.
Frequently Asked Questions About the FruitFast Advantage
Q: What makes FruitFast juice concentrates different from other brands?
A: Our juice concentrates are made without fillers or added preservatives and are handled with specific steps—cold storage, nitrogen flushing, flash pasteurization, and high-Brix monitoring—to help protect flavor, color, and product integrity.
Q: Do you add sugar, stabilizers, or other ingredients to your juice concentrates?
A: No. Our juice concentrates contain only the fruit itself. We do not add sweeteners, stabilizers, or preservatives to the concentrates.
Q: How do I mix or reconstitute your concentrates?
A: Each bottle includes suggested mixing directions. For more detail, visit our Reconstitution Guide for typical ratios and serving ideas.
Q: Are FruitFast bottles recyclable?
A: Yes. We use PET 1 bottles, which are widely accepted in recycling programs. Check your local recycling guidelines for details.
Q: Where are your concentrates produced?
A: All production and bottling are done in northern Michigan, near Traverse City. Our facility focuses on dark-skinned fruits such as tart cherries, blueberries, aronia berries, and grapes.
