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Health Starts Here: Pure Fruit Products You Can Trust

Packed with Nutrients. Backed by Science. Loved by 100,000+ customers.

Cherry Juice Concentrate

Cherry Juice Concentrate

The Original. Supports healthy sleep and joint mobility.

CherryFlex Softgels

CherryFlex Softgels

Convenient capsules for support on the go.

Tart Cherry Gummies

Tart Cherry Gummies

Delicious, easy-to-take joint health support even kids enjoy!

Top Sellers

  • Tart Cherry Gummies - Made with Organic Cherries
    Tart Cherry Gummies - Made with Organic Cherries
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  • CherryFlex Softgels - Made with Grade-A Organic Cherries
    CherryFlex Softgels - Made with Grade-A Organic Cherries
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  • Cherry Juice Concentrate (32 oz)
    Cherry Juice Concentrate (32 oz)
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  • Pomegranate Juice Concentrate (32 oz)
    Pomegranate Juice Concentrate (32 oz)
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  • Wild BlueberryIQ Softgels
    Wild BlueberryIQ Softgels
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  • Wild Blueberry Juice Concentrate (32 oz)
    Wild Blueberry Juice Concentrate (32 oz)
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Thank You

Since 1945, we’ve grown from a humble roadside stand to a national brand while staying true to our roots: providing YOU with the very best nature has to offer.

Our "old-school" call center is here to help! Call us at:

1-877-591-3101

We look forward to serving you again!

- Steve deTar (4th Gen. Owner/Operator)

Small Business Certified

Our "newest" employee has been with us for 15 years. Half of us grew up in the same house! Let our small team take care of you.

Over 75 Years of Expertise

Located in Northern Michigan, the "Cherry Capital of the World," we’ve worked with cherries and dark-skinned fruit for 5 generations. Check out our history!

100,000+ Happy Customers

Our products are loved worldwide, and we receive rave reviews from our loyal customers. See what people are saying!

Try It Risk-Free

Not completely satisfied? Return the unused portion for a full refund within 90 days. Learn more about our guarantee.

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